CRAVITY 1ST ALBUM PART 1 [The Awakening: Written In The Stars]

– 크래비티, 대망의 첫 정규앨범 [The Awakening] 발매
– ‘운명처럼 그려 나갈 크래비티의 성장사 PART 1 [The Awakening: Written In The Stars]
– 목표를 향한 도전의식을 담은 타이틀곡 ‘Gas Pedal’

 

‘슈퍼루키’ 크래비티가 대망의 첫 정규앨범 [The Awakening]을 발매한다.

크래비티는 데뷔 후 지금까지 큰 주목을 받으며 각종 시상식과 차트에서 유의미한 성과를 거두며 K팝을 이끄는 ‘4세대 아이돌’로 자리매김하며 눈에 띄는 성장세를 보여주었다.

데뷔 후부터 유니크한 세계관을 바탕으로 무대 위 완성도 높은 퍼포먼스로 슈퍼루키의 면모를 선보인 크래비티는 새 정규앨범을 통해 새로운 도전을 선보인다.

 

운명을 향한 아홉 청춘의 각성 [The Awakening: Written In The Stars]

크래비티의 첫 번째 정규앨범은 ‘The Awakening’이라는 새로운 주제로 목표를 향해 비상하는 크래비티의 도전적인 의식이 담겨 있는 앨범이다.

지난 ‘HIDEOUT’ 리그를 통해 내면의 고민과 아픔을 극복하고 새로운 세상에서 공감을 통해 하나가 되어 가는 이야기를 그린 크래비티는 더 강해진 모습으로 외부로부터의 억압,

넘을 수 없는 벽을 뛰어넘어 멈추지 않고 나아가겠다는 의지를 담고 있다.

정규앨범 파트 1의 메세지인 ‘Written in the stars’는 운명을 향한 아홉 청춘들의 메시지를 담아 기대를 모으고 있다.

 

크래비티의 이번 정규앨범은 PCDC가 메인 프로듀싱을 맡아 크래비티만의 색을 더욱 뚜렷하게 앨범에 담아냈다.

PCDC는 주영, 이아일, Mopin, BOTTLE GOD, 이기쁨(Ikbxci), 그리고 곽진언까지 다양한 분야에서 음악적인 활동을 펼치는 6명의 프로듀서, 아티스트, 탑라이너, 트래커들로 결성된 프로듀싱 크루이다.

다양한 분야에서 활동하는 멤버들로 이루어져 있어, 대중적인 멜로디, 트렌디한 스타일의 곡부터 개성있는 아이디어가 돋보이는 곡들까지 다양한 장르를 소화한다.

크래비티의 이번 정규앨범에서는 PCDC가 해석한 크래비티의 색을 더욱 감각적으로 담아내 의미를 더한다.

 

타이틀곡 ‘Gas Pedal’ : 크래비티의 멈추지 않는 쾌속질주

타이틀곡 ‘Gas Pedal’은 멈추지 않을 크래비티의 성장사를 ‘가속 페달’이란 테마로 표현한 곡으로,

그루비한 힙합 비트와 빠른 속도의 베이스 리프가 곡의 주제를 더욱 돋보이게 하는 트랙이다.

점차 고조되는 곡의 구성이 기승전결의 짜릿한 쾌감을 전달하며, 멤버 세림과 앨런이 랩 메이킹에 참여해 강렬한 에너지를 더했다.

 

또한 타이틀곡의 뮤직비디오는 정규 앨범의 대전제인 ‘The Awakening’의 의미를 담아 크래비티 멤버들이 서로의 존재를 느끼고 각성을 하는 내용을 담고 있다.

메인 키워드를 극적으로 표현하기 위해 현실과 가상세계를 넘나드는 공간적인 배경으로 SF와 사이버펑크적인 요소를 담아서 미래지향적인 무드를 표현하고 있고 레드의 강렬한 컬러감으로 와일드한 영상미가 매력적인 뮤직비디오이다.

 

타이틀곡과 더불어 앨범을 구성하는 각 트랙은 크래비티의 테마를 더욱 선명하게 드러나게 한다.

‘왔노라, 보았노라, 이겼노라’ 라는 제목처럼 크래비티의 당찬 의지를 담은 ‘VENI VIDI VICI’,

모두 쟁취하겠다는 크래비티의 포부가 마치 주문처럼 들려오는 ‘CHINGA-LINGA’,

멤버들의 순수한 열정과 패기를 표현한 힙합 댄스트랙 ‘Celebrate’,

펑키한 요소가 가미된 기분 좋은 일렉트로 팝 ‘Grand Prix’ 등 각 트랙이 신선한 에너지를 내며 통일성을 유지한다.

 

지난 3장의 앨범으로 이름의 가치를 증명한 크래비티는 차별화된 경험과 공감을 통해 또 다른 가능성을 제시한다.

중독적인 음악, 뚜렷한 팀 컬러, 압도적인 퍼포먼스는 K팝씬에 크래비티란 이름을 깊이 각인시킬 것이다.

 

 

CRAVITY 1ST FULL ALBUM PART 1 [The Awakening: Written In The Stars]

“Super Rookies” CRAVITY are set to begin a brand new chapter in the K-Pop scene. With their impressive records at the award shows and on music charts despite being newbies to the scene, CRAVITY will show their fans how much they have improved as they establish their brand name firmly as the 4th generation K-Pop idol. This new album is their footstep proving their strengths in performance with mysterious vibes and backstories. Their boyish charms and new style of music which will unfold through the new album will be the steppingstone for them to soar even further. CRAVITY now present the artistry, going beyond that of “super rookie’s.”

 

The beginning of the universe: facing the fate [The Awakening: Written In The Stars]

CRAVITY are back with their tightly-knit worldview and grand scale to show the process of realizing their destiny through “the awakening” in the new album. They portrayed the journey to overcoming hardships and pains while uniting together as one in the “new world.” This is also a depiction of how the boys understand and accept the differences among them while finding their fate. This story of the members achieving maturity through pain and finding pure emotions along the way is interesting enough to draw the audience. The characters of the members set in different space-time are portrayed as genuine human beings with pain, personal stories, and traumas from the past, which are what make the characters more human and interesting.

 

The members were chosen by the stars and given special abilities to create their own life and a bigger picture together as their destinies are “written in the stars.” The theme of the ‘stars’ also implies a strong bond between members and fans that they can rely on during difficult times. The story of youth that can be completed through the desire to change the world, the innermost feelings of the boys, and pain will make the audience find themselves completely lost in the world of CRAVITY.

 

Title Track: “Gas Pedal”: CRAVITY’s Never-Ending Fast-Race

The title song, “Gas Pedal,” is a song that expresses the growth of CRAVITY with the theme of the “accelerator pedal.” Its groovy hip-hop beats and fast-paced bass riff make the song’s theme stand out even more. The gradually rising composition of the song conveys the thrilling excitement of the climax, while member SERIM and ALLEN’s participation in the rap making adds stronger intensity to the song.

 

In addition, the music video depicting the fateful encounter of “Boys with Stories” is a means of further embodying the worldview of CRAVITY. The mysterious and interesting set design in the music video reminds the viewers of a sci-fi action film. Also, the synopsis of the video depicts the backstories of the mysterious boys in detail, and the theme of “sympathy through pains” is intermixed to keep the tension going until the end with its fast-paced, impressive scenes and grand scales.

 

Also, each of the b-side tracks of the album reveals the overarching theme of CRAVITY even more distinctively: “VENI, VIDI, VICI” that captures the strong willpower of CRAVITY like its title (“I came, I saw, I lived”); “CHINGA-LINGA,” a magical spell revealing the aspirations of CRAVITY to win; “Celebrate,” a hip-hop dance song that expresses the members’ pure passion and ambition; “Grand Prix,” a feel-good electro-pop song with a touch of punk music–all of the tracks are refreshing yet coherent, complementing each other.

 

CRAVITY, who proved the value of their brand name through their last three albums, presents yet another potential through new experiences and deeper empathy. Their catchy music, distinctive characteristics of the team, and intense performances will further engrave the name CRAVITY deep in the world of K-Pop.

 

CRAVITY 1ST FULL ALBUM PART 1 [The Awakening: Written In The Stars] Track Descriptions

 

01. Intro : New Horizon
Composed by PCDC
Arranged by PCDC

 

It is a performative song that marks the beginning of CRAVITIY’s departure to a new world, starting with a tense atmosphere while combining strong vocals and the bass, evoking a feeling of gradual progression.

 

02. Gas Pedal
Lyrics by PCDC, Samuel Ku, eddiesupa, Serim, Allen
Composed by PCDC, Samuel Ku, eddiesupa
Arranged by PCDC

 

“Gas Pedal” is a song with unique bass riffs and groovy hip-hop beats with a fast tempo to create fun. In the song, CRAVITY’s musical journey is seen as a “Gas Pedal.” Member SERIM and ALLEN also participated in the rap making, adding intense energy to the song.

 

03. VENI VIDI VICI
Lyrics by PCDC
Composed by PCDC
Arranged by PCDC

 

“VENI VIDI VICI” is a dance song with a groovy rhythm and rock vibes with its catchy guitar sounds. Its lyrics reflect CRAVITY’s strong determination like the title of the song: “I came, I saw, I lived.”

 

04. CHINGA-LINGA
Lyrics by PCDC
Composed by PCDC
Arranged by PCDC

 

“CHINGA LINGA” is an upbeat trap song with strong beats and repeated lyrics that resemble a magic spell conveying CRAVITY’s strong determination to win against all the odds and the emphatic message of “winner-take-all.”

 

05. Celebrate
Lyrics by PCDC
Composed by PCDC
Arranged by PCDC

 

“Celebrate” is a hip-hop dance song that combines a refreshing track with dynamic beats and a cool and bubbly melody. The combination of the lyrics that express the pure passion and spirit of the nine members and the exciting and catchy hook is quite impressive.

 

06. Grand Prix
Lyrics by HWAIMHYUN(Flying Lab), Serim, Allen
Composed by Gabriel Brandes, Chris Meyer, Ludwig Lindell
Arranged by Ludwig Lindell

 

“Grand Prix” is an electro-pop song with funky elements. It is a feel-good song to listen to with its soft chords, groovy bass lines and drums.

 

07. Divin’
Lyrics by Shin Kihyun, Junji
Composed by Shin Kihyun, Junji
Arranged by Shin Kihyun, Junji

 

“Divin’” is a dance pop-song that expresses the bliss of escaping the daily grind from everyday life on a hot summer day. Just like the track “Sunrise” from the last album, it’s a song that captures the excitement of traveling.

 

08. GO GO
Lyrics by PCDC
Composed by PCDC
Arranged by PCDC

 

“GO GO,” with its simple guitar sounds, features addictive melodies and the individual traits of each of the nine members. It’s a special song that presents fans with a relaxed vibe.